These guidelines are designed in accordance with the IAB Creative Display Guidance with the aim to ensure a positive consumer experience in balance with both publishers’ and advertisers’ needs, namely faster page load and the trend towards rich media creative. This general guidelines do not include Youtube as it has its own technical specifications.
|Editorial||All creatives are subject to final senior editorial approval prior campaign launch.|
|Sound||Audio must be user-initiated.|
|Skip Button||All video ads must be skippable after 5 sec., unless otherwise stated. Servus.com allows unskippable video ads.|
|Click-Through||All ads must lead to a new browser window (target=_blank).|
|Display Creative Color Palette||All creatives with partially black or white colored backgrounds must have a visible (contrasting) border (min one pixel).|
|Flash||Please note that Adobe flash is not accepted.|
|Mute Button||For all ads featuring audio, a “Mute” button or equivalent is mandatory.|
|Audio||Full MIX stereo is accepted.|
|Creative rotation||Please note that the maximum of 4 creative revisions per ad placement per flight are accepted. If you plan to have more, please notify your Key Account Manager upfront.|
|QA||Rich media & HTML creatives are subject to testing, such creatives must be delivered min. 5 days prior the campaign start date. Please note that rich media creatives should be hosted by 3rd party.|
|3rd party served:||
|Click Tag||For all rich media and HTML, a DFP compatible click tag is mandatory.|
|Tracking pixels||1x1 tracking pixels can be used with all ad units for tracking ads performance e.g. impressions served and clicks generated. Please note that retargeting pixels are not accepted.|
For RBMH hosted: Please send the respective file formats and click URL at least 3 days prior to launch for standard media & 5 days for rich media. Please note that only image files(.jpg, .png…) and .gif are accepted for hosting. We cannot host rich media banners or banners via streaming links.
For 3rd Party hosted: Please send the respective placement tags at least 5 days prior to campaign for testing, all third-party tags are subject to QA and testing prior campaign start.
Tracking: With picture/gif creative please keep in mind that we can only implement click and impression trackers. Click tracker should redirect to the target page. If you want to include more trackers, please send us a placement tag with the tracking on the creative already implemented.
|Size||Device||Creative dimensions||Max file size||Properties|
|MPU||desktop tablet mobile||300x250||70K||Excl. Redbull.com on mobile|
|Skyscraper||desktop||160x600||50K||Excl: Redbull.com, Servus.com|
|Size||Device||Creative Dimensions||Max initial file load||Properties|
|Leaderboard||desktop tablet||728x90||200K,Host-initiated subload 100K|
|MPU||desktop tablet||300x250||200K,Host-initiated subload 300K|
|Billboard||desktop tablet||970x250||250K,Host-initiated subload 500K|
|Half-page||desktop tablet||300x600||250K,Host-initiated subload 500K|
|Skyscraper||desktop tablet||160x600||250K,Host-initiated subload 300K||Excl. Redbull.com, Servus.com|
|Mobile||smartphone||320x50||50K, Host-initiated subload 100K|
|Format||Minimum width||Maximum width||Required breakpoints (width x height)|
|Responsive billboard||320px||100% width||2560x250, 1750x250, 970x250, 728x100, 320x100|
|Responsive parallax||320px||100% width||2560x300, 1750x300, 970x300, 320x300|
Responsive banners checklist
In addition to technical requirements found at the top of this document, this are important considerations when building responsive creative:
|Ad group||Creative dimensions|
|Interstitial||320x480 / 480x320|
|Ad group||Device||Max. length||Max. file size|
|Pre-Roll||desktop, tablet, smartphone||N/A (recommended length from :15 to :30 seconds)||<200MB (VAST up to 5MB)|
|Pre-Roll||iPhone (non-skippable)||:08 seconds||<200MB (VAST up to 3MB)|
For detailed information please visit the following links from YouTube:
Below is the quick sum-up of the technical specifications. YouTube technical specifications above, always take precedence before sum-up.
Delivery of video is only supported as:
|Ad group||Max. Length||Is skippable||Comments|
|In-stream Select||6 minutes (recommended up to 60 seconds)||Yes|
|6 seconds||No||Only in US, CA, BR, GB, DE, FR, JP, AU, NL, CH, IT|
|Ad Group||Max. length (in s)|
|Ad group||Sound||Max. length||Max. file size|
|Pre-Roll, Mid-Roll, Post-roll||YES ( -23 LUFS). Stereo audio track required.||20 seconds*||<100 (VAST up to 5MB)|
Please feel free to use contacts for your region and we will be happy to advise you.